City Market is inviting customers to celebrate Earth Month by giving back at checkout and rounding up their purchase to the nearest dollar in support of World Wildlife Fund’s (WWF) efforts to protect the planet.
“Earth Month serves as a reminder each year that our choices have an impact on our planet, from the foods we eat to how we contribute to cleaner, healthier communities,” said Jessica Trowbridge, City Market’s head of public affairs. “Throughout April, as part of City Market’s Zero Hunger | Zero Waste mission, we are teaming up with World Wildlife Fund to make it easy for our customers to support conservation here at home and around the world.”
From now through April 30, customers can donate or round up their purchases to the nearest dollar amount at checkout to benefit WWF, the world’s leading conservation organization, working in 100 countries and supported by five million members worldwide. City Market’s parent company, Kroger, will also match customer donations up to $50,000 through The Kroger Co. Zero Hunger | Zero Waste Foundation. Funds will help advance WWF’s conservation and sustainability efforts in our communities, across the country and around the world.
“Nature underpins everything in our daily lives, including our food, health, and well-being, and why it’s so vital to do what we can to protect it,” said Sheila Bonini, senior vice president, Private Sector Engagement at World Wildlife Fund. “For over a decade, Kroger has committed to supporting that mission, working alongside WWF to advance sustainability and prevent food waste, a major threat to nature. With the continued generosity of Kroger and its customers, we can keep protecting the natural system that so much of our life depends on.”
City Market is committed to supporting healthy, thriving communities through its signature Zero Hunger | Zero Waste impact plan that emphasizes the unique role the retailer plays across the food system as an employer, food processor, retailer, healthcare provider and more.
Since 2017, City Market, together with Kroger, has donated more than 4 billion meals to feed and nourish people in our communities.
Did you know nearly 1/3 of food produced in the U.S. is thrown away?
That equals approximately 74 million tons of surplus available food goes unsold or uneaten every year. At the same time, more than 44 million Americans – one in seven – struggle with hunger. This just doesn’t make sense.
To learn more about Kroger’s Zero Hunger | Zero Waste progress and download its 2025 Responsible Business Report, visit here.