Natural Grocers, the nation’s largest family-operated natural and organic grocery retailer, is celebrating Earth Day with a three-day, in-store event that brings together savings, education and environmental impact. As part of its broader Earth Month efforts, the company is spotlighting products that meet its standards for healthier soil, cleaner homes and more transparent food systems, culminating in special Earth Day deals, giveaways and sweepstakes April 22–24, at all Natural Grocers locations.
“Earth Day reflects values we live by year-round,” said Raquel Isely, vice president of marketing at Natural Grocers. “From banning hundreds of problematic ingredients our customers don’t want, to supporting soil health, biodiversity and humane treatment of animals, our standards are designed to protect people and the planet. Earth Day is a meaningful moment to invite our communities to celebrate those standards — by saving on products they trust and supporting positive change through their everyday choices.”
April 22–24:{N}power® members will receive a free, limited-edition Earth Day reusable bag and Earth Day sticker with purchase. This year’s bag design pays homage to the company’s longstanding “Things We Won’t Carry and Why” list. Also, {N}power members can buy three, get one free on select products.
April 22:{N}power members who spend $22 or more will receive a free dozen Contented Hen® Free-Range Eggs. (Limit one dozen; customers must clip coupon on the mobile app, email or online dashboard starting April 21.)
April 23: The first 75 customers at each store will receive a free trial-size Natural Grocers® Brand Organic Laundry Detergent.
DEALS
April 22–24: {N}power members will enjoy Even More AffordableSM Earth Day Specials of up to 49% off Earth Day inspired goods such as Patagonia ProvisionsTM Organic Crackers, Mamma Chia® Organic Chia Squeeze Pouches, Caboo® Tree-Free TP, Alter Eco® Chocolate Bars, Minor Figures Organic Barista Oat Milks and much more.
April 24: {N}power members can take advantage of $5 Friday, featuring customer favorites such as Applegate Farms® select breakfast patties and sausage links ($5 each/7 oz) and Santa Cruz® Organic Lemonades (2 for $5/16 oz).[vi]
SWEEPSTAKES
April 22–24: Customers can enter for a chance to win Natural Grocers gift cards by filling out an entry form in-person at their local store. (One $500 company-wide grand prize, $100 gift card prize at each store.)
Through April 25: Count the ladybugs! Customers are invited to count the ladybugs hidden throughout the pages of the April 2026 Natural Grocers good4uSM Health Hotline® magazine for a chance to win a $500 Natural Grocers gift card. Entries can be submitted at any Natural Grocers store by April 25, 2026.
RODALE INSTITUTE & LADYBUG LOVE
Natural Grocers is once again teaming up with Rodale Institute for its annual Ladybug LoveSM campaign. Rooted in the company’s longstanding commitment to organic integrity, regenerative agriculture and environmental stewardship, the campaign encourages communities to protect beneficial insects, while supporting regenerative organic agriculture.
This year’s Earth Month fundraising efforts will benefit Rodale Institute’s Farmer Training Programs — highly immersive, full-time programs that prepare farmers for careers in regenerative organic crop and vegetable production by advancing organic practices and soil health. Natural Grocers aims to raise $100,000 in April for Rodale Institute’s Farmer Training Programs through in-store fundraising opportunities.
SUSTAINABILITY RESOURCES
Throughout April, the company will be offering environmentally conscious insights and resources related to food, homes, gardens and yards.
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. Visit naturalgrocers.com for more information and store locations.