By the Pagosa Springs Main Street Advisory Board
As twinkling lights begin to adorn the streets of Pagosa Springs, the Main Street Advisory Board invites you to consider the lasting impact of your shopping choices. This year, we encourage you to shop small and support our cherished local businesses.
Here’s why this matters more than you might think.
When you choose to shop at our local stores, you’re doing more than crossing off items on your holiday list — you’re investing in our community. Small businesses are the backbone of the Pagosa Springs economy. They create jobs, stimulate economic growth, and enhance the resident and visitor experience. Every dollar spent locally circulates within the community, creating a ripple effect that benefits us all. By nurturing our local businesses, we’re ensuring that Pagosa Springs remains vibrant and economically resilient.
One of the joys of the holiday season is finding that perfect gift for each loved one, and our small businesses offer something truly special. Unlike mass-produced products from big box stores, local shops provide unique, handcrafted, and personalized items that reflect the heart and soul of our community. Whether it’s a hand-knitted scarf, custom jewelry, or artisanal chocolates, or even a hand-crafted fly rod, you’re guaranteed to find gifts that are as thoughtful as they are distinctive.
Our small businesses aren’t just places to shop, they’re integral to the character and culture of Pagosa Springs. They bring personality and charm to our small town, making it a place we’re proud to call home. By supporting them, we’re not only supporting our neighbors, but we’re also preserving the unique spirit that sets our community apart. This holiday season, as you stroll through our historic downtown, remember that every purchase helps maintain the character and culture that define us.
And shopping small isn’t just about instant gratification; it’s about making conscious decisions that benefit our community in the long run. When we invest in local businesses, we’re contributing to a sustainable future for Pagosa Springs. This means more job opportunities, better services, and a thriving town for generations to come.
This holiday season, downtown Pagosa Springs is buzzing with excitement. Many of our small businesses are participating in ‘Small Business Saturday’ on November 30, offering special promotions, events, and giveaways. It’s the perfect opportunity to explore what our local shops have to offer while enjoying the festive atmosphere.
Last year, U.S. consumers spent an estimated $17 billion on this day, highlighting the importance of supporting local businesses. Join us in celebrating the spirit of community and the joy of giving back.
We urge you to think beyond convenience and consider the broader impact of your purchases. By choosing to shop small, you’re not just buying a product —you’re supporting the dreams and livelihoods of your neighbors, and ultimately, the health and happiness of Pagosa Springs. Plus, you’ll avoid those long lines at the post office to pick up mail-order packages, which contribute little to no positive impact in our community.
Happy holidays, and thank you for supporting Pagosa Springs!