You’ve seen campaigns that seek to educate people who walk about how to cross the street safely.
Wear bright colors.
Wear high-viz.
Carry a bright flag.
Look twice.
In this video, Strong Towns team member Mike Pasternock tests out this advice and finds that no matter what he does, crossing the street still feels (and arguably is) a dangerous feat. We’ve got to fix this, and it won’t come down to what people are wearing. It has to do with how streets are built.