“Public reputation is essential for any big business. It takes years of hard work and good decision making for a business to build a positive reputation,” according to an article in the online financial news and opinion site, 24/7 Wall St.
That’s spot-on, but I would add that public reputation is just as important for business firms of all sizes… and for individuals, such as elected officials as well. For officials in your town and county governments, and elected representatives in municipal and state governments, and the federal government.
24/7 Wall St. just recently reported on “the company with the worst reputation in America,” geared to a “2022 Axios Harris Poll” focusing on “100 reputation rankings… Respondents scored companies on an index of several key factors, including trust, ethics, products/service, and culture.”
The company with “the worst reputation in America” will be revealed to you, right after a brief digression regarding the House panel’s ongoing investigation of the January 6th attack on the Capitol.
The testimony has been disturbing… but let’s leave it at that, for now, so we can get back to business.
That company with the worst reputation, according to the poll, is “The Trump organization.”
If you’re in the PR business, and you’re attempting to manage a big company’s reputation, like the company at the bottom of the recent Axios Harris Poll, and the company carries the name of a certain high-profile individual who’s frequently in the news, you’ve got your work cut out for you.
Harvey Radin is former senior vice president in charge of corporate communications and media relations, Bank of America Western Region. He makes his home in Redwood City, CA.