Celestial Seasonings is proud to announce a significant step forward in its commitment to improving the sustainability of its packaging. The global specialty tea brand will no longer include plastic overwrap on the boxes of more than 130 teas, a move estimated to eliminate up to 165,000 pounds of plastic waste from landfills in 2024 alone. The removal of the overwrap is the equivalent of approximately 16,000 miles of plastic, or the distance it would take Sleepytime Bear, Celestial Seasonings’ beloved mascot, to travel from Boulder, Colorado to Australia and back.
Celestial Seasonings will no longer include plastic overwrap on the boxes of more than 130 teas, a move estimated to eliminate up to 165,000 pounds of plastic waste from landfills in 2024 alone.
“We are thrilled to announce this exciting step towards reducing our environmental footprint,” said Emily Rosen, Marketing Director. “While we are removing the plastic overwrap from our boxes, we’re still delivering the same great taste that people expect when they enjoy our teas. It’s just one more way we’re providing magic in your mug.”
The impact of this crucial initiative extends beyond the reduction of plastic waste. Celestial Seasonings Tea’s unique stringless and tagless pillow tea bags, paired with recyclable boxes, already save 3.5 million pounds of waste from landfills every year.
Hain Celestial’s history is deeply rooted in nature. Founded in 1969 by young hikers who handpicked wild botanicals in the Rocky Mountains, Celestial Seasonings quickly became a pioneer in the natural and organic movement. Today, the brand continues to blend its teas using the highest quality ingredients that are non-GMO project verified and have no artificial flavors or preservatives. With more than 90 varieties, Celestial Seasonings serves 1.6 billion cups of tea annually and is sold on six of seven continents.
By removing the plastic overwrap from Celestial Seasonings tea boxes, the brand is contributing to Hain Celestial’s progress towards its sustainable packaging goals, including eliminating excess packaging materials and increasing the recyclability of its packaging globally. To learn more, visit www.celestialseasonings.com/flavorunwrapped.