LETTER: Mountain Dew, the Beverage Seeking to Own Mountain Time

Hi Bill,

Did you know people who live in the Mountain Time zone are over 6% more cheerful than the typical American?

This is higher than any other time zone group in the U.S., according to measurement platform StatSocial. That’s why Mountain Dew, a brand born in the great outdoors, and its new brand character — “The Mountain Dude” — are on a mission to own Mountain Time by helping fans get outside and DO THE DEW… whether they’re visiting the Mountain Time Zone or moving there with friends.

Please see below for more details.  Shout with any questions!

Thanks,
Karoline

The Mountain is Calling! Mountain Time is the Official, Unofficial Time Zone of Mountain Dew.

As the owner of the Mountain Time Zone, Mountain Dew is encouraging people to embrace Mountain Time with a free Mountain Dew in hand by geofencing the entire time zone.

Anyone who ventures into the Mountain Time Zone can sign up for a free Mountain Dew when you cross into MST – whether by plane, train, automobile or on foot.

All you have to do is go to WelcomeToMtnTime.com and enter your email address before you get there. Once you officially enter Mountain Time, pull the site back up and you’ll receive your voucher for a free Dew.

That’s not all! For those looking to unlock endless adventures and to create epic moments with friends in the Mountain Time Zone, Mountain Dew is here to answer the call with the launch of “Mountain Dew Hauls.”

We’re going to reimburse 5 winners’ moving fees to relocate to the Mountain Time Zone (all or portions of Colorado, Montana, New Mexico, Utah, Wyoming, Arizona, Idaho, Nebraska, North Dakota, South Dakota, Texas, Oregon, Kansas).

Not only will we cover the cost of their move (up to $10,000), but we will give them free DEW for a year and a Mountain Dew Outdoor Gear welcome package so they can live life to the fullest in the Mountain Time Zone.

To enter, create a TikTok video telling us a bit about yourself, why you’re looking to move to the Mountain Time Zone, and how you plan to enjoy the outdoors with your crew once you get there. The contest runs from August 27 – December 31. Entry must include both hashtags #MountainDewHauls and #contest.

Welcome to the Mountain Time Zone!

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